Multi-sided marketplaces are nothing new, but often the focus is on the two business sides of supply and demand; we must also focus on the third constituent, the consumer. The presence of API driven multi-sided marketplaces is rapidly expanding as new technologies create more opportunities to handle the complex logistics of a successful marketplace. Thanks to companies like Amazon, Expedia and Facebook consumers expect an omnichannel, personalized, immediate experience delivered every time. For a product to achieve its full potential and create the most value for its users, it must adopt a multi-sided marketplace and API strategy with key emphasis on transforming the consumer experience.
