Ethical & Collaborative Networks: 5G & AI will enable mobile intelligent systems with volumetric data sets and low-latency closer to the users and the edge of the network. Enabling new use-cases, paradigms and possibilities. It amplifies questions around privacy, ethics, security and optimal network, data-set and user experience design. This talk will talk about how we may start to approach ethical design using examples from smart cities, IOT factories and location based entertainment experiences.