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Wednesday, October 9 • 2:30pm - 2:55pm
OPEN TALK (API): Creating Customer Experiences in a Multiexperience World

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Gartner uses the term “multiexperience” to define the different “platforms” that companies will use to interact with customers, employees, and partners. When the platform informs the experience, development must spend more time blending the business-value delivered with the delivery platform. Participants will learn how to frame the experience conversation in a way that drives business outcomes, while at the same time learn how to build a set of API capabilities to support innovation with voice, chatbots, augmented reality, and more.

API World 2019 Speakers
avatar for Brian Otten

Brian Otten

Digital Transformation Catalyst - API Management & HIP, Axway
Brian Otten has been partnering with large enterprises for over 20 years in guiding strategy, adoption and execution of business technology transformation and change. Previously with companies including Cisco, Bank of America, Barclays and digitalML, he now helps Axway customers match... Read More →

Wednesday October 9, 2019 2:30pm - 2:55pm PDT
API World -- Expo Innovation Stage