API World + AI DevWorld

Your mobile app should work seamlessly with existing software and applications in your organization’s toolbox. Open APIs have evolved -- the availability and accessibility have made them almost as simple and fast as pushing a button. The arrival of programmatic APIs extends the functionality, automating a range of software application integrations.

The proposed speaker will share best practices for leveraging a programmatic API by way of a real-world use case that highlights a seamless integration via an open API. Specifically, the speaker will share a use case about how a customer, an email marketing automation platform provider, used an open API to create a personalized conference experience for its attendees. Integrating a mobile event app with custom event tracking, complex workflows, and custom analytics to report on its conference data, the customer leveraged its conference to better understand their customers. 

The speaker will walk attendees briefly though some specific examples, which include: -How a programmatic API works and the benefits of utilizing an open API -Automated CRM flows & reporting and analytics integration -Customer use case(s) and how they incorporated an open API for integrations and custom functionality   -The future of open APIs and the impact on the mobile app industry  -Other considerations